Who Founded Chevrolet?

When was Chevrolet founded? The Chevrolet Motor Car Company was founded on November 3, 1911 in Detroit by William C. Durant and Louis Chevrolet. Louis Chevrolet was a race car driver and auto engineer from Switzerland, and William C. Durant was the progenitor of General Motors, recently ousted by the board during the financial crisis of 1911. Read on to learn more about the two men who founded Chevrolet and the greatest moments in Chevrolet history with Rick Hendrick Chevrolet Charleston, a Chevy dealer Mount Pleasant and James Island drivers trust. If you have any more questions about this iconic brand, be sure to consult our FAQ on all things Chevy, and if you need a new Chevrolet, check out our diverse and affordably priced inventory.

When Was Chevrolet Founded?

1911 was a big year for vehicles: the year that Chevrolet was founded and of the first Indianapolis-500 race. It was also the year Orville Wright set another world record in flight. Learn more about the early history of Chevrolet below:

  • 1918: Durant attempted to regain his GM presidency through a reverse merger with Chevrolet and GM.
  • 1919: Durant was ousted again, and the new president, Alfred Sloan, chose the Chevrolet brand to be the volume leader in the GM family. The philosophy for Chevrolet became, “a car for every purse and every purpose.”
  • 1929: Within a decade, Chevrolet became the top-selling automotive brand, dethroning Ford.

Where Was the First Chevrolet Factory?

The original Chevrolet factory was located in Flint, Michigan at the intersection of Wilcox and Kearsley – right next to Kettering University. This area is now referred to as the “Chevy Commons.”

What Was the First Chevy Model Produced?

The Series C Classic Six was designed in 1913 by Etienne Planche, who worked off of blueprints drawn up by Louis Chevrolet. It debuted at the New York Auto Show that year.

Where Does the Chevy Logo Come From?

The Chevy Logo was first implemented on the Royal Mail, Light Six L Series, and H Series Baby Grand models in 1914. Originally called the bowtie emblem, it looks like an italicized plus sign.

There are many theories on why the design was chosen, the most popular of which are that:

  • William C. Durant based the design on a wallpaper he saw in a French hotel.
  • It was inspired by the logo for the Coalettes coal company.
  • It’s a tribute to the Swiss Cross and the home country of Louis Chevrolet.

Experience Current Chevy Models at Rick Hendrick Chevrolet Charleston

Chevrolet has endured for over a century for good reasons. They still make some of the most affordable models with the highest value. Now that you’ve gotten answers to your questions about “Who founded Chevrolet?” and “When was Chevrolet founded,” reach out to Rick Hendrick Chevrolet Charleston in Charleston to schedule for a test drive around North Charleston.

More from Rick Hendrick Chevrolet Charleston


  • 2021 Chevy Equinox Colors Guide

    Have you read the 2021 Chevy Equinox reviews and determined that this is the perfect small SUV for your North Charleston and Mount Pleasant travels? Deciding to purchase or lease a new Equinox is easy, but one decision that may prove difficult is your Equinox color choice! The 2021 Chevy Equinox colors include a stunning range of…

  • 2021 Chevrolet Silverado 1500 Towing Capacity

      The 2021 Chevrolet Silverado 1500 offers up some of the best towing numbers in its class—a major draw for North Charleston-area contractors and weekend warriors. When properly equipped, the 2021 Chevrolet Silverado 1500 towing capacity maxes out at 13,300 pounds. This allows you to enjoy fewer limitations on the job site, but what does it…

  • What is the 2021 Chevy Traverse Towing Capacity?

    North Charleston drivers in the market for a midsize SUV with versatile capabilities will definitely want to learn more about the new 2021 Chevy Traverse. A cavernous interior pairs with the Chevy Traverse towing capacity of 1,500 – 5,000 pounds to create the perfect SUV for family adventures. Find out more about Chevrolet Traverse towing with…

Connect With Us

Dealership Disclaimers:
*"$649.00 Closing Fee included in advertised price. All prices and offers are before state, city and county tax, tag, title and license fees. Out of state buyers are responsible for all state, county, city taxes and fees, as well as title/registration fees in the state that the vehicle will be registered. All prices and offers include all refunds and incentives which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice, please confirm listings with dealer. This dealership charges closing fees on a motor vehicle sales/lease contract. It is a charge that is permitted but not required by law (Section 37-2-307). The full cash price charged at any dealership depends on many factors, including all products and services bought with the vehicle. The closing fee charged by Rick Hendrick Chevrolet Charleston 1500 Savannah Hwy Charleston SC 29407 Will not exceed $649.00 prior to the next January 1st, 2020."
*All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.


Offer Disclaimers

*Must take new retail delivery of an in stock 2021/2022 Silverado 1500, Silverado HD, Colorado, Tahoe or Suburban with eligible GM or Associated Accessories by 9/30/21. Accessory purchase must be equal to or more than $1,000 dollars at MSRP. Excludes tax and installation. Not available with some other offers.*Must finance through GM Financial. $13.89/month for every $1000 financed. For well qualified buyers only. Not all customers will qualify. See dealer for details. Select in stock inventory only.. Cash allowance varies by model. Must take delivery by 9/30/21.
Contact Us
Rick Hendrick Chevrolet Charleston 32.785736, -80.006483.